East Rich is an artist and content creator out of Covington, GA. Growing up in a household full of addiction and abuse, East used music as an escape. Overcoming a fear of posting content online, he started posting videos that showcased his musical abilities as well as his infectious personality. From freestyle raps to impersonations to playing snippets of his original songs, he has built an engaged audience of over 1 Million followers on TikTok that he has converted into true fans of his music.
East Rich is a classic story of an underdog that everyone wants to see win. “Forever Bipolar” is his self-identified brand and becomes blatantly obvious why when you listen to his music. East will have you crying to a tearjerking song like “COLD OUT (ANGIE)” about his drug addict mother and then will have you turned up to a hard rap song like “SPAGHETTIOS”. His fans love the versatility and the realness of the emotions East brings to life in his songs. After losing his teenage brother to suicide, he made a commitment to turn his dream of becoming an artist into reality.